Do a competitive teardown of a rival product

Do a competitive teardown of [competitor name/URL] against us, [your company name/URL]. I want this usable in a Tuesday leadership meeting, not a 40-page agency deck.

Go through their public site, pricing page, and any reviews you can find (G2, Capterra, Trustpilot — whatever exists for their category) and build:

1. Positioning — what they claim to be, in their own words, in one sentence
2. Pricing — their actual published tiers and prices. If pricing is hidden behind "contact sales," say so and estimate range only if you find third-party evidence, otherwise mark it null
3. Three things they do better than us, stated plainly, no hedging
4. Three things we do better, stated plainly — same rule
5. Their weakest reviewed complaint (pull the actual pattern from reviews, not a guess)
6. One move they've made in the last 6 months (product launch, pricing change, messaging shift) worth reacting to

Cite where each claim comes from — page, review site, date if visible. If you can't verify something, write "unverified" rather than presenting it as fact. Keep the whole thing under 600 words.