Write a one-pager a busy person will actually read

I need a one-pager on [THE SUBJECT] for [WHO — their role, and how much they already know].

What I want them to do after reading: [THE SPECIFIC ACTION — approve, fund, decide, stop worrying]
What they'll be sceptical about: [YOUR HONEST GUESS]
What I have: [PASTE YOUR NOTES, DATA, DRAFT — however messy]

Write it as:

1. THE ASK, in the first two sentences. What I want and what it costs. Not background. If they read only this, they should be able to say yes or no.

2. WHY NOW. Three bullets. Why this can't wait a quarter — and if it genuinely could, say so instead of manufacturing urgency.

3. WHAT IT COSTS. Money, time, people, opportunity. Include the ongoing cost, not just the one-off, because that's the number people feel misled about later.

4. THE OBJECTION, answered. Take their most likely objection, state it fairly in their words, and answer it. One paragraph. Pre-empting it beats being caught by it.

5. WHAT HAPPENS IF WE DON'T. Concrete and honest. If the answer is "not much", that's important information and I need to know before I send this rather than after.

6. THE DECISION I NEED, and by when.

Rules: one page. No background section — if they need context, it goes inside the ask. No adjectives doing the work of numbers. If a sentence would survive being deleted, delete it.

Then tell me the weakest sentence in what you wrote and why.