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Automation Squad

Role

AI for Market Research Analysts

Robert MacKelfresh

By Robert MacKelfresh

Founder, Automation Squad

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

Market Research Analysts and Marketing Specialists · O*NET 13-1161.00 · Job Zone 4 · sourced from the U.S. Department of Labor occupation database

Automation coverage

30 of 40tools on this list have an AI solution available today

Counted by matching the tools this occupation is documented as using against a corpus of 226,452 AI products, MCP servers, skills and connectors. Where a tool has no match, we say so rather than inventing one.

AI you can use for this job

157 matched to the tools market research analysts and marketing specialists use. Showing 24.

  • HubSpot

    MCP server

    HubSpot is your all-in-one stop for all of your marketing software needs.

    HubSpot

  • Slack

    MCP server

    Slack is a platform for team communication: everything in one place, instantly searchable, available wherever you go. Offering instant messaging, document sharing and knowledge search for modern teams.

    Slack

  • Asana

    MCP server

    Asana is a leading work management platform that helps teams orchestrate their work, from daily tasks to strategic initiatives. With Asana, organizations have a living system of clarity where everyone can see, discuss, and execute their team’s priorities.

    Asana

  • Canva

    MCP server

    Canva is a user-friendly online design platform that empowers individuals and businesses to create professional-quality graphics, presentations, posters, and other visual content with ease.

    Canva

  • Google Ads

    MCP server

    Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web user

    Google Ads

  • Securely connect your AI agents and chatbots (Claude, ChatGPT, Cursor, etc) with Airtable MCP or direct API to find, update, create, and organize records and tables through natural language.

    Make (make.com)

  • Airtable

    MCP server

    Organize anything with Airtable, a modern database created for everyone. Airtable is a fast and flexible way to create tables to keep track of anything, from sales leads to vacation planning to inventory management.

    Airtable

  • Securely connect your AI agents and chatbots (Claude, ChatGPT, Cursor, etc) with Canva MCP or direct API to generate new designs, update templates, fetch assets, and automate publishing workflows through natural language.

    Make (make.com)

  • Securely connect your AI agents and chatbots (Claude, ChatGPT, Cursor, etc) with Google Drive MCP or direct API to search files, upload documents, share folders, and manage permissions through natural language.

    Make (make.com)

  • Securely connect your AI agents and chatbots (Claude, ChatGPT, Cursor, etc) with Slack MCP or direct API to send messages, fetch channels, read conversations, and manage users through natural language.

    Make (make.com)

  • Securely connect your AI agents and chatbots (Claude, ChatGPT, Cursor, etc) with Asana MCP or direct API to create tasks, update project statuses, assign teammates, and fetch work summaries through natural language.

    Make (make.com)

  • Securely connect your AI agents and chatbots (Claude, ChatGPT, Cursor, etc) with Dropbox MCP or direct API to upload files, search folders, share links, and manage documents through natural language.

    Make (make.com)

  • Securely connect your AI agents and chatbots (Claude, ChatGPT, Cursor, etc) with Google Docs MCP or direct API to create, edit, search, summarize, and share documents through natural language.

    Make (make.com)

  • Google Drive

    MCP server

    Google Drive is Google's file sync app that lets you store all of your files online alongside your Google Docs documents, and keep them synced with all of your devices.

    Google Drive

  • Securely connect your AI agents and chatbots (Claude, ChatGPT, Cursor, etc) with Google Slides MCP or direct API to create new presentations, update slides, extract content, and collaborate on decks through natural language.

    Make (make.com)

  • LinkedIn

    MCP server

    LinkedIn is the world's largest social network for professionals. Manage your professional identity. Build and engage with your professional network. Access knowledge, insights and opportunities.

    LinkedIn

  • Securely connect your AI agents and chatbots (Claude, ChatGPT, Cursor, etc) with Linkedin MCP or direct API to search profiles, post updates, manage messages, and analyze connections through natural language.

    Make (make.com)

  • Microsoft Outlook is a web-based suite of webmail, contacts, tasks, and calendaring services.

    Microsoft Outlook

  • MySQL

    MCP server

    MySQL is a premier database used in millions of production environments around the world. Easily plug your MySQL database into any web service.

    MySQL

  • Salesforce

    MCP server

    Salesforce is a leading enterprise customer relationship manager (CRM) application.

    Salesforce

  • Tableau is a business intelligence and analytics platform that enables users to connect to databases, create data visualizations, and share insights. The platform offers deployment options including cloud-based, self-hosted, and desktop environments with drag-and-drop functionali

    Make (make.com)

  • Tableau

    MCP server
  • WordPress is a website and blog creation and publishing platform with tools for aesthetic designing, visitor tracking, content storage and upload, and more

    Make (make.com)

  • Securely connect your AI agents and chatbots (Claude, ChatGPT, Cursor, etc) with Youtube MCP or direct API to upload videos, fetch channel analytics, manage playlists, and moderate comments through natural language.

    Make (make.com)

The tools this job actually uses

149 documented for this occupation. Showing 40, hot technologies first. A filled dot means an AI solution exists for it.

  • Adobe Acrobathot
  • Adobe After Effectshot
  • Adobe Creative Cloud softwarehot
  • Adobe Illustratorhot
  • Adobe InDesignhot
  • Adobe Photoshophot
  • Amazon Redshifthot
  • Apache Hadoophot
  • Apache Hivehot
  • Apple macOShot
  • Asanahot
  • Canvahot
  • Cascading style sheets CSShot
  • ESRI ArcGIS softwarehot
  • Facebookhot
  • Google Analyticshot
  • Google Docshot
  • Google Looker Analyticshot
  • HubSpot softwarehot
  • Hypertext markup language HTMLhot
  • IBM SPSS Statisticshot
  • JavaScripthot
  • Marketo Marketing Automationhot
  • Microsoft Accesshot
  • Microsoft Excelhot
  • Microsoft Office softwarehot
  • Microsoft Outlookhot
  • Microsoft PowerPointhot
  • Microsoft Projecthot
  • Microsoft SharePointhot
  • Microsoft SQL Serverhot
  • Microsoft Visiohot
  • Microsoft Visual Basichot
  • Microsoft Visual Basic for Applications VBAhot
  • Microsoft Wordhot
  • MySQLhot
  • Oracle PeopleSofthot
  • PHPhot
  • Rhot
  • Red Hat Enterprise Linuxhot

What this job involves

13 documented tasks, most important first. Showing 13.

  1. Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
  2. Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
  3. Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
  4. Measure and assess customer and employee satisfaction.
  5. Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
  6. Measure the effectiveness of marketing, advertising, and communications programs and strategies.
  7. Seek and provide information to help companies determine their position in the marketplace.
  8. Forecast and track marketing and sales trends, analyzing collected data.
  9. Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
  10. Monitor industry statistics and follow trends in trade literature.
  11. Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
  12. Direct trained survey interviewers.
  13. Develop and implement procedures for identifying advertising needs.