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Automation Squad

Role

AI for PR Managers

Robert MacKelfresh

By Robert MacKelfresh

Founder, Automation Squad

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

Public Relations Managers · O*NET 11-2032.00 · Job Zone 4 · sourced from the U.S. Department of Labor occupation database

Automation coverage

31 of 40tools on this list have an AI solution available today

Counted by matching the tools this occupation is documented as using against a corpus of 226,452 AI products, MCP servers, skills and connectors. Where a tool has no match, we say so rather than inventing one.

AI you can use for this job

112 matched to the tools public relations managers use. Showing 24.

  • HubSpot

    MCP server

    HubSpot is your all-in-one stop for all of your marketing software needs.

    HubSpot

  • Slack

    MCP server

    Slack is a platform for team communication: everything in one place, instantly searchable, available wherever you go. Offering instant messaging, document sharing and knowledge search for modern teams.

    Slack

  • Canva

    MCP server

    Canva is a user-friendly online design platform that empowers individuals and businesses to create professional-quality graphics, presentations, posters, and other visual content with ease.

    Canva

  • Google Ads

    MCP server

    Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web user

    Google Ads

  • Securely connect your AI agents and chatbots (Claude, ChatGPT, Cursor, etc) with Airtable MCP or direct API to find, update, create, and organize records and tables through natural language.

    Make (make.com)

  • Airtable

    MCP server

    Organize anything with Airtable, a modern database created for everyone. Airtable is a fast and flexible way to create tables to keep track of anything, from sales leads to vacation planning to inventory management.

    Airtable

  • Securely connect your AI agents and chatbots (Claude, ChatGPT, Cursor, etc) with Canva MCP or direct API to generate new designs, update templates, fetch assets, and automate publishing workflows through natural language.

    Make (make.com)

  • Securely connect your AI agents and chatbots (Claude, ChatGPT, Cursor, etc) with Google Drive MCP or direct API to search files, upload documents, share folders, and manage permissions through natural language.

    Make (make.com)

  • Securely connect your AI agents and chatbots (Claude, ChatGPT, Cursor, etc) with Slack MCP or direct API to send messages, fetch channels, read conversations, and manage users through natural language.

    Make (make.com)

  • Securely connect your AI agents and chatbots (Claude, ChatGPT, Cursor, etc) with Google Docs MCP or direct API to create, edit, search, summarize, and share documents through natural language.

    Make (make.com)

  • Google Drive

    MCP server

    Google Drive is Google's file sync app that lets you store all of your files online alongside your Google Docs documents, and keep them synced with all of your devices.

    Google Drive

  • LinkedIn

    MCP server

    LinkedIn is the world's largest social network for professionals. Manage your professional identity. Build and engage with your professional network. Access knowledge, insights and opportunities.

    LinkedIn

  • Securely connect your AI agents and chatbots (Claude, ChatGPT, Cursor, etc) with Linkedin MCP or direct API to search profiles, post updates, manage messages, and analyze connections through natural language.

    Make (make.com)

  • Microsoft Outlook is a web-based suite of webmail, contacts, tasks, and calendaring services.

    Microsoft Outlook

  • Salesforce

    MCP server

    Salesforce is a leading enterprise customer relationship manager (CRM) application.

    Salesforce

  • WordPress is a website and blog creation and publishing platform with tools for aesthetic designing, visitor tracking, content storage and upload, and more

    Make (make.com)

  • Securely connect your AI agents and chatbots (Claude, ChatGPT, Cursor, etc) with Youtube MCP or direct API to upload videos, fetch channel analytics, manage playlists, and moderate comments through natural language.

    Make (make.com)

  • Zoom

    App

    Securely connect your AI agents and chatbots (Claude, ChatGPT, Cursor, etc) with Zoom MCP or direct API to schedule meetings, manage webinars, fetch recordings, and automate participant invites through natural language.

    Make (make.com)

  • Make (make.com)

  • Make (make.com)

  • Securely connect your AI agents and chatbots (Claude, ChatGPT, Cursor, etc) with Facebook MCP or direct API to post updates, fetch messages, manage comments, and gather page analytics through natural language.

    Make (make.com)

  • Securely connect your AI agents and chatbots (Claude, ChatGPT, Cursor, etc) with Google Ads MCP or direct API to monitor campaign performance, update ad groups, generate reports, and launch new ads through natural language.

  • Google Docs

    MCP server

    Google Docs is an online word processor that lets you create and format text documents. Collaboratively edit documents with other people in real time. We also support Google Sheets!

    Google Docs

The tools this job actually uses

65 documented for this occupation. Showing 40, hot technologies first. A filled dot means an AI solution exists for it.

  • Adobe Acrobathot
  • Adobe After Effectshot
  • Adobe Creative Cloud softwarehot
  • Adobe Illustratorhot
  • Adobe InDesignhot
  • Adobe Photoshophot
  • Canvahot
  • Facebookhot
  • Google Analyticshot
  • Google Docshot
  • Google Workspace softwarehot
  • HubSpot softwarehot
  • Hypertext markup language HTMLhot
  • Marketo Marketing Automationhot
  • Microsoft Accesshot
  • Microsoft Excelhot
  • Microsoft Office softwarehot
  • Microsoft Outlookhot
  • Microsoft PowerPointhot
  • Microsoft Projecthot
  • Microsoft SharePointhot
  • Microsoft Wordhot
  • Salesforce softwarehot
  • Slackhot
  • Teradata Databasehot
  • TikTokhot
  • WordPresshot
  • Yardi softwarehot
  • Zoomhot
  • Adobe Distiller
  • Adobe Dreamweaver
  • Adobe PageMaker
  • Airtable
  • Apple Final Cut Pro
  • Apple iDVD
  • Apple iMovie
  • Blackbaud eTapestry
  • Blackbaud The Raiser's Edge
  • Corel WordPerfect Office Suite
  • Drupal

What this job involves

20 documented tasks, most important first. Showing 20.

  1. Assign, supervise, and review the activities of public relations staff.
  2. Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
  3. Design and edit promotional publications, such as brochures.
  4. Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
  5. Develop, implement, or maintain crisis communication plans.
  6. Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs.
  7. Draft speeches for company executives and arrange interviews and other forms of contact for them.
  8. Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
  9. Evaluate advertising and promotion programs for compatibility with public relations efforts.
  10. Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.
  11. Formulate policies and procedures related to public information programs, working with public relations executives.
  12. Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
  13. Maintain company archives.
  14. Manage communications budgets.
  15. Manage in-house communication courses.
  16. Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.
  17. Observe and report on social, economic, and political trends that might affect employers.
  18. Produce films and other video products, regulate their distribution, and operate film library.
  19. Respond to requests for information about employers' activities or status.
  20. Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.