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Automation Squad

Role

AI for PR Specialists

Robert MacKelfresh

By Robert MacKelfresh

Founder, Automation Squad

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

Public Relations Specialists · O*NET 27-3031.00 · Job Zone 4 · sourced from the U.S. Department of Labor occupation database

Automation coverage

29 of 40tools on this list have an AI solution available today

Counted by matching the tools this occupation is documented as using against a corpus of 226,452 AI products, MCP servers, skills and connectors. Where a tool has no match, we say so rather than inventing one.

AI you can use for this job

104 matched to the tools public relations specialists use. Showing 24.

  • HubSpot

    MCP server

    HubSpot is your all-in-one stop for all of your marketing software needs.

    HubSpot

  • Canva

    MCP server

    Canva is a user-friendly online design platform that empowers individuals and businesses to create professional-quality graphics, presentations, posters, and other visual content with ease.

    Canva

  • Google Ads

    MCP server

    Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web user

    Google Ads

  • Securely connect your AI agents and chatbots (Claude, ChatGPT, Cursor, etc) with Airtable MCP or direct API to find, update, create, and organize records and tables through natural language.

    Make (make.com)

  • Airtable

    MCP server

    Organize anything with Airtable, a modern database created for everyone. Airtable is a fast and flexible way to create tables to keep track of anything, from sales leads to vacation planning to inventory management.

    Airtable

  • Securely connect your AI agents and chatbots (Claude, ChatGPT, Cursor, etc) with Canva MCP or direct API to generate new designs, update templates, fetch assets, and automate publishing workflows through natural language.

    Make (make.com)

  • Securely connect your AI agents and chatbots (Claude, ChatGPT, Cursor, etc) with Google Drive MCP or direct API to search files, upload documents, share folders, and manage permissions through natural language.

    Make (make.com)

  • Google

    MCP server
  • Securely connect your AI agents and chatbots (Claude, ChatGPT, Cursor, etc) with Google Docs MCP or direct API to create, edit, search, summarize, and share documents through natural language.

    Make (make.com)

  • Google Drive

    MCP server

    Google Drive is Google's file sync app that lets you store all of your files online alongside your Google Docs documents, and keep them synced with all of your devices.

    Google Drive

  • Securely connect your AI agents and chatbots (Claude, ChatGPT, Cursor, etc) with Google Slides MCP or direct API to create new presentations, update slides, extract content, and collaborate on decks through natural language.

    Make (make.com)

  • LinkedIn

    MCP server

    LinkedIn is the world's largest social network for professionals. Manage your professional identity. Build and engage with your professional network. Access knowledge, insights and opportunities.

    LinkedIn

  • Securely connect your AI agents and chatbots (Claude, ChatGPT, Cursor, etc) with Linkedin MCP or direct API to search profiles, post updates, manage messages, and analyze connections through natural language.

    Make (make.com)

  • Microsoft Outlook is a web-based suite of webmail, contacts, tasks, and calendaring services.

    Microsoft Outlook

  • Salesforce

    MCP server

    Salesforce is a leading enterprise customer relationship manager (CRM) application.

    Salesforce

  • WordPress is a website and blog creation and publishing platform with tools for aesthetic designing, visitor tracking, content storage and upload, and more

    Make (make.com)

  • Securely connect your AI agents and chatbots (Claude, ChatGPT, Cursor, etc) with Youtube MCP or direct API to upload videos, fetch channel analytics, manage playlists, and moderate comments through natural language.

    Make (make.com)

  • Make (make.com)

  • Make (make.com)

  • Securely connect your AI agents and chatbots (Claude, ChatGPT, Cursor, etc) with Facebook MCP or direct API to post updates, fetch messages, manage comments, and gather page analytics through natural language.

    Make (make.com)

  • GoTo Meeting

    MCP server

    GoTo Meeting by LogMeIn is a world-class video conference software that makes it easier than ever to do business effectively even if you aren't in the same room.

    GoTo Meeting

  • Make (make.com)

  • Securely connect your AI agents and chatbots (Claude, ChatGPT, Cursor, etc) with Google Ads MCP or direct API to monitor campaign performance, update ad groups, generate reports, and launch new ads through natural language.

The tools this job actually uses

70 documented for this occupation. Showing 40, hot technologies first. A filled dot means an AI solution exists for it.

  • Adobe Acrobathot
  • Adobe After Effectshot
  • Adobe Creative Cloud softwarehot
  • Adobe Illustratorhot
  • Adobe InDesignhot
  • Adobe Photoshophot
  • Apple macOShot
  • Canvahot
  • Cascading style sheets CSShot
  • Cisco Webexhot
  • Facebookhot
  • Google Analyticshot
  • Google Docshot
  • HubSpot softwarehot
  • Hypertext markup language HTMLhot
  • JavaScripthot
  • Marketo Marketing Automationhot
  • Microsoft Excelhot
  • Microsoft Office softwarehot
  • Microsoft Outlookhot
  • Microsoft PowerPointhot
  • Microsoft Projecthot
  • Microsoft SharePointhot
  • Microsoft Wordhot
  • Salesforce softwarehot
  • WordPresshot
  • 3M Post-it App
  • Adobe Acrobat Reader
  • Adobe Acrobat Writer
  • Adobe ActionScript
  • Adobe Dreamweaver
  • Airtable
  • Apple Final Cut Express
  • Apple Final Cut Pro
  • Apple iPhoto
  • Apple Keynote
  • Apple QuickTime
  • Blackbaud The Raiser's Edge
  • Blogging software
  • Cision CisionPoint

What this job involves

18 documented tasks, most important first. Showing 18.

  1. Respond to requests for information from the media or designate an appropriate spokesperson or information source.
  2. Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
  3. Post and update content on the company's Web site and social media outlets.
  4. Write press releases or other media communications to promote clients.
  5. Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
  6. Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
  7. Coach client representatives in effective communication with the public or with employees.
  8. Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
  9. Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.
  10. Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.
  11. Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management.
  12. Develop plans or materials to communicate organizational activities that are beneficial to the environment, public safety, or other important social issues.
  13. Coordinate public responses to environmental management incidents or conflicts.
  14. Confer with production or support personnel to produce or coordinate production of advertisements or promotions.
  15. Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.
  16. Prepare or deliver speeches to further public relations objectives.
  17. Develop marketing campaigns for environmental technologies or services.
  18. Purchase advertising space or time as required to promote client's product or agenda.