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Automation Squad

Role

AI for SEO Specialists

Robert MacKelfresh

By Robert MacKelfresh

Founder, Automation Squad

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

Search Marketing Strategists · O*NET 13-1161.01 · Job Zone 4 · sourced from the U.S. Department of Labor occupation database

Automation coverage

27 of 40tools on this list have an AI solution available today

Counted by matching the tools this occupation is documented as using against a corpus of 226,452 AI products, MCP servers, skills and connectors. Where a tool has no match, we say so rather than inventing one.

AI you can use for this job

87 matched to the tools search marketing strategists use. Showing 24.

  • HubSpot

    MCP server

    HubSpot is your all-in-one stop for all of your marketing software needs.

    HubSpot

  • Ahrefs

    MCP server
  • Google Ads

    MCP server

    Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web user

    Google Ads

  • SEMrush

    MCP server

    Semrush is an All-in-one Marketing Toolkit for digital marketing professionals.

    SEMrush

  • Securely connect your AI agents and chatbots (Claude, ChatGPT, Cursor, etc) with Semrush MCP or direct API to run keyword research, analyze competitors, audit SEO health, and optimize ad campaigns through natural language.

    Make (make.com)

  • Google

    MCP server
  • LinkedIn

    MCP server

    LinkedIn is the world's largest social network for professionals. Manage your professional identity. Build and engage with your professional network. Access knowledge, insights and opportunities.

    LinkedIn

  • Securely connect your AI agents and chatbots (Claude, ChatGPT, Cursor, etc) with Linkedin MCP or direct API to search profiles, post updates, manage messages, and analyze connections through natural language.

    Make (make.com)

  • Microsoft Outlook is a web-based suite of webmail, contacts, tasks, and calendaring services.

    Microsoft Outlook

  • MySQL

    MCP server

    MySQL is a premier database used in millions of production environments around the world. Easily plug your MySQL database into any web service.

    MySQL

  • Tableau is a business intelligence and analytics platform that enables users to connect to databases, create data visualizations, and share insights. The platform offers deployment options including cloud-based, self-hosted, and desktop environments with drag-and-drop functionali

    Make (make.com)

  • Tableau

    MCP server
  • WordPress is a website and blog creation and publishing platform with tools for aesthetic designing, visitor tracking, content storage and upload, and more

    Make (make.com)

  • Securely connect your AI agents and chatbots (Claude, ChatGPT, Cursor, etc) with Youtube MCP or direct API to upload videos, fetch channel analytics, manage playlists, and moderate comments through natural language.

    Make (make.com)

  • Make (make.com)

  • Securely connect your AI agents and chatbots (Claude, ChatGPT, Cursor, etc) with Elasticsearch MCP or direct API to search documents, manage indices, run analytics, and update records through natural language.

    Make (make.com)

  • Securely connect your AI agents and chatbots (Claude, ChatGPT, Cursor, etc) with Facebook MCP or direct API to post updates, fetch messages, manage comments, and gather page analytics through natural language.

    Make (make.com)

  • Securely connect your AI agents and chatbots (Claude, ChatGPT, Cursor, etc) with Google Ads MCP or direct API to monitor campaign performance, update ad groups, generate reports, and launch new ads through natural language.

  • Looker

    MCP server

    Looker is an enterprise platform for BI, data applications, and embedded analytics that helps you explore and share insights in real time.

    Looker

  • Looker is data analytics platform that makes it easy for everyone to find, explore and understand your business data.

  • Marketo

    MCP server

    Marketo's marketing automation software helps marketers engage customers and prospects.

    Marketo

  • Microsoft Excel

    MCP server

    Microsoft's Excel is a spreadsheet application used by millions of users across the world. It is part of the Office ecosystem and is considered the industry standard for spreadsheets. Only files on OneDrive for Business (available with Office 365 and Sharepoint server) are su

    Microsoft Excel

  • Microsoft Word

    MCP server

The tools this job actually uses

67 documented for this occupation. Showing 40, hot technologies first. A filled dot means an AI solution exists for it.

  • Adobe Photoshophot
  • AJAXhot
  • Cascading style sheets CSShot
  • Elasticsearchhot
  • Facebookhot
  • Google Analyticshot
  • Google Looker Analyticshot
  • HubSpot softwarehot
  • Hypertext markup language HTMLhot
  • JavaScripthot
  • Marketo Marketing Automationhot
  • Microsoft Accesshot
  • Microsoft ASP.NEThot
  • Microsoft Excelhot
  • Microsoft Office softwarehot
  • Microsoft Outlookhot
  • Microsoft PowerPointhot
  • Microsoft Projecthot
  • Microsoft SQL Serverhot
  • Microsoft Visiohot
  • Microsoft Wordhot
  • MySQLhot
  • Oracle Javahot
  • PHPhot
  • Pythonhot
  • Structured query language SQLhot
  • Tableauhot
  • WordPresshot
  • Adobe Analytics
  • Adobe Dreamweaver
  • Ahrefs Site Explorer
  • Apache Solr
  • Atlas Search
  • Bing Ads
  • BrightEdge
  • Conductor Searchlight
  • Content management systems CMS
  • Customer information databases
  • Drupal
  • Email software

What this job involves

36 documented tasks, most important first. Showing 24.

  1. Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
  2. Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
  3. Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
  4. Participate in the development or implementation of online marketing strategy.
  5. Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
  6. Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
  7. Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.
  8. Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
  9. Create content strategies for digital media.
  10. Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.
  11. Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.
  12. Optimize shopping cart experience or Web site conversion rates against Key Performance Indicators (KPIs).
  13. Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods.
  14. Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.
  15. Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.
  16. Propose online or multiple-sales-channel campaigns to marketing executives.
  17. Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns.
  18. Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks.
  19. Identify, evaluate, or procure hardware or software for implementing online marketing campaigns.
  20. Implement online customer service processes to ensure positive and consistent user experiences.
  21. Collaborate with Web, multimedia, or art design staffs to create multimedia Web sites or other internet content that conforms to brand and company visual format.
  22. Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.
  23. Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies.
  24. Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current, accurate, and organized for best findability against user intent.